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What Makes You Different?

Marketing 101 tells you, in order to compete, you must define who you are and what separates you from your competition. Some services or industries have a difficult time doing this. What makes one CPA firm different from another or a lawn mowing service better than someone else? However, funeral homes are different and unique. They just need to define, communicate and exhibit that difference in their community. When defining who you are and what differentiates you, consider the variables. The obvious one is price - but others include location and convenience, ease-of-use, quality, features, ownership and service. Just a reminder, Marketing 101 also states that there can only be one Low Price

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