Since 2008, tightening of budgets and spending has impacted all businesses, including death care. Funeral homes have scrambled to adjust their costs and pricing to reflect the spending of consumers through lower-cost products and less options. However, recent trends may show a change. It appears families are not price shopping as much as we may think and instead, are focusing on the overall experience when choosing a funeral home. Survey results in the September 2015 issue of NFDA’s magazine The Director, indicated that most families don’t select a funeral home based on cost. Participants were asked, “What was the main reason you chose the funeral home you did?” Surprisingly, the response of
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