Differentiation Can Guide Your Future
Are you different? If so, how? Is that a good thing? When it comes to business, when you deliberately choose to be different, it’s always a good thing. “Differentiation – the process of distinguishing a product or service from others, to make it more attractive to a particular target market.” Using the definition above as a guide, you have the powerful ability to separate yourself and determine your customer base. There are two parts of this initiative: determining who you wa
