Are you different? If so, how? Is that a good thing? When it comes to business, when you deliberately choose to be different, it’s always a good thing. “Differentiation – the process of distinguishing a product or service from others, to make it more attractive to a particular target market.” Using the definition above as a guide, you have the powerful ability to separate yourself and determine your customer base. There are two parts of this initiative: determining who you want to be and attracting the target segment you desire to serve. These go hand-in-hand in creating an effective differentiation. It bears to keep in mind that, when differentiating, you are choosing to attract a specific
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