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Road Trip or Marketing: Each Takes Planning

When I was young, I remember a two-week cross country road trip with my parents. From Seattle, we trekked across the Cascade Mountains, through eastern Washington and north Idaho stopping at Glacier National Park. From there, it was to Great Falls to meet with my older brother’s family for several days of fishing the rivers of Montana. Then it was off to Yellowstone and the Grand Tetons National Parks, via the Lewis and Clark Caverns. Then we headed back west through Idaho and into eastern Oregon to meet friends who lived there. Longest road trip of my life. My parents spent weeks planning this trip, making sure we got to specific places at specific times and reached our goals. This same con

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