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Social Media Marketing - Are You Ready to Join?

Here are the basic facts…Over 75% of all Americans are active on Facebook. That’s 168 million people. And, not all of them are under the age of 30. In fact, 46% of Americans between the age of 45 and 65 are active on Facebook. These huge numbers are hard to ignore. If you’ve been faced with a stagnant revenue base and challenging advertising budget, marketing directly on social media may be the answer. The access, affordability and audience targeting capabilities of social media marketing far exceed those of ‘traditional’ channels. These days, more people are engaged on Facebook than through television, radio and the local newspaper - combined. And, advertising on Facebook costs a fraction

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